2010-2-9 ÐÇÆÚ¶þ(Tuesday) Çç

Reality TV show

£ £ It has become a big business in English speaking world, but in China, it is still in the beginning. There are a couple of reasons, such as police and culture. Anyway, it is a business with huge potential in the future because it is satisfy the human curiosity and watching desire. Furthermore, it can be so entertaining. ......

2010-2-8 ÐÇÆÚÒ»(Monday) Çç

No truth just views

£ £ It uses the genetically modified food to analysis the influence of mass media. From the press¡¯s point of view, so-called fact is not real, and it is some material processed by others, such as editors and police-makers. Going back to my point, there is no truth and really thing, and it is depend on the view and stand. It is the same for the GM food, positive and negative impact is innate natures of it. Given the avoiding injury human nature, the drawback probably has been overstated. However, s......

2010-2-6 ÐÇÆÚÁù(Saturday) Çç

Fill the time

£ £ In the past, when someone is mentioned by using time effectively, the common description probably is using every 5 minutes to learn words and getting 2 hours pre day. However, it is the idealization of human energy. Between different activities, there should be some relax behaviors to recover, such as the break time between two lectures. Amazingly, filling time has become a great business, such as focus media and twitter. Now, how to make the waiting time to be enjoyment is at the agenda. Is i......

2010-2-6 ÐÇÆÚÁù(Saturday) Çç

Luxury goods, human nature and fundamental needs

£ £ It is quite strange that at the doc com booming era, internet and computer related industry call clothes industry as something in the past, however, ten years later, after the internet wave, some so-called high-tech firm disappeared, it is still these twilight industry earn amazing profit, such as coach and LV. Isn¡¯t it a curiosity case? Technology creates waves and short-life companies, but the long built companies are others who satisfy human natures and fundamental needs, such as clothes, t......

2009-11-16 ÐÇÆÚÒ»(Monday) Çç

Using online social network to build brand communi

£ £ Although these two slides are so easy that looked like for beginners, they do a good job for me, because formulate the process and give an overview. One is about the top social network; and another is about the process, like opening a store in TAOBAO. Everything is easy are known by everyone, but when they go together, the power is still amazing.
£ £ ......

2009-11-8 ÐÇÆÚÈÕ(Sunday) Çç

ROI and financial metrics

£ £ Return of investment, it is really a big problem. How to measure it? It is also a super complex issue for me. Although the lecture is excellent, what I really remember is also the business model, financial-invest-operation. Before the accounting section, there are five questions investors need to ask: current assets, fixed asset, current liabilities, non-current liabilities and equity.
£ £ Using online social network to build brand community
£ £ ......

2009-11-1 ÐÇÆÚÈÕ(Sunday) Çç

Do it make sense

£ £ There are huge materials about metrics, but even so far, it doesn¡¯t make sense for me. I hate it, although it is very important to evaluate the marketing strategies, brand management and the company running. However, if I am a boss, probably, I don¡¯t need to make and run marketing strategies, but I need to know the outcome. Therefore, metrics is so crucial for me. Does it make sense? ......

2009-10-20 ÐÇÆÚ¶þ(Tuesday) Çç

Managing brands for value creation

£ £ Brand-guided company is a new concept; anyway, brand is super important and should be prioritized. In terms of brand management, CMO and CEO should be equipped with a long run view. The brand is a key asset in delivering the company¡¯s target, such as customer satisfaction, loyalty and market share, margin.
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2009-10-15 ÐÇÆÚËÄ(Thursday) Çç

Encourage complain

£ £ Satisfied customers an asset for a firm, because they create profit and margin, but the dissatisfy clients are also the very important, from complains, the service and the firm can be improved and customer retention is achievable. Hence, it is crucial to encourage customers to complain.......

2009-10-12 ÐÇÆÚÒ»(Monday) Çç

Market-based management

£ £ In the theoretical level, marketing should be the vital part of a company; therefore, market-based management should be at the top of the agenda.......